Privacy Policy

Last updated: January 2025

This Privacy Policy explains how SeatSmarts (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website or contact us.

We are committed to providing clear, calm, and transparent information so you can feel confident in how your data is handled.

1. Who We Are

SeatSmarts
3rd Floor, 86–90 Paul Street
London EC2A 4NE
United Kingdom

Email: connect@seatsmarts.co.uk

SeatSmarts is the data controller, which means we are responsible for deciding how your personal information is used.

2. What Information We Collect

We may collect the following personal information when you interact with our website:

Information you provide voluntarily:

  • Name

  • Email address

  • Any information you include when you contact us through a form

  • Email preferences (if you subscribe to updates)

Information collected automatically:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • General analytics data through tools like Squarespace Analytics or similar services

Cookies

Our website uses cookies and similar technologies to improve your browsing experience. You can update your cookie preferences through your browser settings.

3. How We Use Your Information

We only use your personal information when we have a lawful reason to do so. This may include:

  • Sending you emails or updates you subscribe to

  • Responding to questions submitted through our contact form

  • Improving our website and user experience

  • Maintaining website security and functionality

  • Meeting legal or regulatory obligations

We do not sell your personal data.
We do not share your data for advertising.
We do not use your data for automated decision-making or profiling.

4. Legal Bases for Processing (UK GDPR)

We process your data under the following legal bases:

  • Consent – When you voluntarily subscribe to emails or fill out a contact form

  • Legitimate interests – For website analytics and site improvement

  • Legal obligation – When required to comply with UK law

5. How We Store and Protect Your Data

Your information is stored securely through our website provider (Squarespace) and associated email services.
We take reasonable steps to protect your data from loss, misuse, or unauthorised access.

6. Sharing Your Information

We may share your data with trusted third-party service providers who help us run SeatSmarts, such as:

  • Website hosting (Squarespace)

  • Email delivery services

  • Analytics tools

These providers only access your data when necessary and must keep it secure.

We do not share your data with advertisers or unrelated third parties.

7. How Long We Keep Your Data

We only keep your information for as long as necessary for the purpose it was collected.
You can ask us to delete your information at any time.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Withdraw consent at any time (e.g., unsubscribe from emails)

  • Restrict or object to certain processing

  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at: connect@seatsmarts.co.uk

9. Children’s Privacy

SeatSmarts is intended for adults and parents.
We do not knowingly collect personal data from children under 18.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date will always reflect the most recent version.

11. Contact Us

If you have questions about this Privacy Policy or how your data is handled, email us at:
connect@seatsmarts.co.uk